About

Welcome! Pura Vida Urban Fitness opened its doors in June of 2011. Our uniquely qualified team members – trainers, coaches and instructors with a diversity of interests and backgrounds – all have one focused goal: provide you with personalized attention so that you can achieve to the best of your ability.

“Time to be the best” captures our mentality at Pura Vida Urban Fitness. Those are the words we hear from the moment the alarm goes off in the morning to the moment our eyes close at night – “time to be the best”. Everyday is a chance to enjoy a happier, healthier life – it is only a matter of making the most of your time and efforts.

We’ll never demand that you do the impossible, but we do think that you’ll be surprised and thrilled by what you can accomplish through effort – which we will always demand of you – and experience (the two ee’s of succeed).

Maybe you just want to switch up your training routine with a little cross-training or maybe you want to lose 30 lbs. In either case, your success is our success, and that’s why we’re here to provide you with the degree of support you need (from a little to a lot) in reaching your fitness and nutrition goals.